Creator Brief
Read Meta's announcement ↗
Creator opportunities

How Facebook rewards creators.

Facebook Content Monetization lets eligible creators earn from the performance of original content across formats, including Reels, Stories, photos and text posts.

Explore the official details ↗ Eligibility, availability and earnings are determined by Meta.
Illustration of creator content and performance A creator dashboard shows a video, engagement chart and reward symbols.

A quick guide to the programs

Meta describes several ways for eligible creators to earn on Facebook. These are the key points from its published announcement.

Multiple content formats

Facebook Content Monetization covers eligible Reels, longer videos, Stories, photos and text posts.

Performance based earnings

Meta says creator earnings depend on how eligible content performs, including qualified views and engagement.

Creator Fast Track

Meta's separate program offers eligible established creators an initial period of guaranteed pay and additional reach.

Check eligibility in an official channel. Meta says creators can express interest in Content Monetization through the Monetization tab of their Facebook Professional Dashboard. Program terms and availability may change.